We empower Afghan Women through creative expression
Aayenda Jewelry is a fair-trade fashion jewelry brand with a mission to create work for thousands artisans in Afghanistan, especially women. Meaning “future” in the Afghan language of Dari, Aayenda was launched as a social enterprise by the not-for-profit Future Brilliance. Collections are a collaboration between award-winning international designers and 36 Afghan artisans who received six months of Skills' enhancement training in jewelry design, manufacturing and business.
Our mission is to build markets, improve working conditions and provide full time work for 3000 artisans by 2020. First developed with the artisans and designers during their training program in Jaipur, the jewelry is now manufactured in Kabul by members of the Aayenda Jewelry Co-Operative. The brand has been sold at over 40 leading retail outlets, such as Nina@FredSegal in LA and by style leaders such as Donna Karan at Urban Zen.