Aayenda, meaning the ‘future’ in Dari, was launched by the not-for-profit Future Brilliance | Afghanistan in August 2013. Aayenda was designed by Afghan artisans in collaboration with award-winning international designers Anna Ruth Henriques, Paul Spurgeon and Annie Fensterstock.

This unique collection uses gold plated sterling silver and gold plated base metals and features Afghan lapis lazuli from the world’s oldest mines. The fine lapis beads featured in many of the pieces are handmade by artisans in rural Afghanistan. This bead making business is managed by Khala Zada, a 50-year old illiterate Afghan woman, who is the inspiration behind our program. We hope to increase the number of women she employs to over 3000 through the sales of this jewelry brand. Aayenda LLC will donate 100% of its profits to support the ongoing skills development of the artisans and the establishment of a large, safe and profitable jewelry brand from Afghanistan.


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