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Aayenda Jewelry is a new fashion jewelry brand with a mission to redefine Afghanistan’s Gemstone and Jewelry sector. Aayenda, meaning “future” in Dari, is a social enterprise dedicated to raising the profile of Afghanistan’s gemstone and jewelry sector internationally. Aayenda works to highlight the possibilities and opportunities Afghanistan gemstones present for today’s fashion jewelry, while at the same time providing our customers the opportunity to directly support the development of skills, provision of trainings and purchases of modern equipment for Afghan artisans through their jewelry purchase.